Publicity stunts have never looked this good. Advertising agency BBDO took the new ‘Smart Fortwo Electric Drive’ and thought why not play ping-pong on the streets of Frankfurt to test out these vehicles? What a great way to show off your product!
People would volunteer and play real life ping-pong and all you have to do is drive forward and backwards just like how you would swipe your finger on a game of ping-pong. This was the first time ever that cars would be used as gaming controllers and what a success it turned out to be! About 520,000 spectators filled the streets and volunteered to have a shot at ‘car ping-pong’.
Here’s a video of how it went! Wish you were in Frankfurt to try it out?