Natalie Massenet and Karl Lagerfeld at the launch of KARL in Paris
To celebrate the launch of KARL at NET-A-PORTER.COM, five Pop-up Window Shops were unveiled around the globe in Paris, New York, London, Berlin and Sydney.
In Place Saint-Germain-des-Pres, Paris a mysterious cube that appeared on Friday January 20 was officially opened by Karl Lagerfeld at 4.30pm on Wednesday January 25. The celebrations included Natalie Massenet, founder of Net-a-Porter, as well as fashion industry favorites like British Vogue Editor-in-Chief Alexandra Shulman, Business of Fashion founder Imran Ahmed and many others.
At the Window Shops, visitors used the NET-A-PORTER KARL app, to scan, shop and win pieces from the collection. Not only that but visitors also received KARL goodie bags and t-shirts. The first fifty visitors received a pair of KARL leather gloves or a collar from the collection.
A shopper scanning using the KARL App
The models at the KARL launch
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